HISTORY
Exactly a quarter of the last century back in the year 1996, a suave Gujarati young entrepreneur Mr. Vinod Karia, with profound dream of establishing a successful venture in electrical products industry with meagre financial resource has setup a small trading unit within the traditional electric business hub in Kolkata. “PREETI PLAST” being the name chosen for the business to be identified as the seller of most commonly used PVC/plastic derivatives in wide range to cater to domestic and industrial applications of electrical wirings, connections and illuminations etc. The first item under the brand “PREETI PLAST” was PVC based 3×3 variant square box.
Relentless hard work, resilience and a zeal to grow has culminated to the formation of ‘MAA VAISHNO PREETI PLAST PVT.LTD.’ of today, possessing four full fledged manufacturing units ( three in West Bengal and one in Maharashtra) employing around 400 people with uninterrupted operations rolling out over six hundred individual items viz. wiring pipes and casings, PVC based non metallic and metallic switch boards of all varieties, high quality switches and accessories, switchgears and MCBs etc. The lighting products division has got entire range of latest technology based LED range with luminaries. The total range constitutes 750 nos. of products available on sale. It has now become a company of two generations headed by professional management overseeing manufacturing & quality control, distribution & logistics, marketing etc. The second generation control has been bestowed on Mr. Samir Karia, designated as Managing Director of the company to oversee the functional aspects (domestic and overseas) on day to day basis under stewardship of his father Mr. Vinod Karia as Chairman of the company.
The company has since been pioneering PVC and metal based electrical products with continuous addition of new innovative items viz. switches and accessories, MCB range and luminaries to offer complete band of electrical items for domestic and industrial use.
Technological Innovation
The company has also been introducing upgraded technology by way of replacing its old plant and machinery through installation of latest integrated plant in factories to produce high quality items on par with the best available market standard. The products conform to ISI as well as ISO specifications. Finest quality raw materials are used in the manufacturing process to ensure maintenance of high quality without any compromise what so ever. Overseas supply line ensures flawless availability of world class components to enable the company to maintain warranty replacement commitments towards the end users for immaculate performance.
Market Territory
The company has since been concentrating on catering to the markets of Eastern India specially West Bengal, Odisha, Jharkhand and some part of North East. The nature and size of the markets are substantially large (in thousands of crores of rupees), the MNCs and Indian companies operate in their capacities in line with FMCG products through widely spread distributing network .The company presently markets through a clone of 200 distributors. Having rated as FMEG( fast moving electrical goods) industry, the existing sales network is continuously multiplied by appointment of dealers in all the districts of each state. To increase the volume of sale, the company has launched various lucrative schemes to incentivise all distributors/dealers/retailers for the whole year. The company plans to intensify its presence in Bihar, Jharkhand, Chhattisgarh during the first quarter of new year.