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Established in 1996, PREETI PLAST was founded by Mr. Vinod Karia, a young entrepreneur from Gujarat, with a vision to build a successful venture in the electrical products industry. With modest financial resources, he started a small trading unit within Kolkata’s traditional electrical business hub. The business was established under the name “PREETI PLAST”, offering a wide range of PVC and plastic products for electrical wiring, connections, installations, and other domestic and industrial applications. The first product introduced under the “PREETI PLAST” brand was a PVC-based 3×3 square box. Since then, the company has continued to pioneer PVC and metal-based electrical products, continuously expanding its portfolio with innovative solutions, including switches and accessories, MCBs, luminaires, and other electrical products to provide comprehensive electrical solutions for domestic and industrial applications.
Key People
The driving force behind Preeti Plast's three-decade journey, Vinod Karia transformed a PVC switchboard trading business into one of India's recognised manufacturers of electrical products, with over 750 products across lighting, switchboards, conduits, switches, and distribution boards.
His passion for ISI-certified quality, product excellence, and a strong pan-India dealer network has helped establish Preeti Plast as a leading brand across Eastern India and the country at large.
Second-generation entrepreneur Samir Karia leads Preeti Plast's growth as a future-ready electrical accessories manufacturer. Driving sales, marketing, IT, and production through an agile team, he spearheads new product launches, including the premium Kanak Series, and a strategic roadmap built for long-term category leadership.
Combining a strong manufacturing legacy with a digital-first approach, Samir is shaping Preeti Plast into the preferred partner for dealers, contractors, and project buyers across India.
Bringing contemporary leadership to the organisation, Ravi Shankar Prasad oversees Preeti Plast’s diverse portfolio of advanced lighting solutions. With extensive experience in sourcing, distribution, and business operations, he plays a key role in strengthening manufacturing processes, streamlining operations, and driving continuous improvement across the organisation.
Working closely with the Managing Director, he supports strategic decision-making while contributing to the company’s long-term growth and operational excellence.
Market Territory
Expanding Our Reach. Strengthening Our Presence.
The company has since been concentrating on catering to the markets of Eastern India, especially West Bengal, Odisha, Jharkhand, and some parts of the Northeast. The nature and size of the markets are substantially large, with a market size of thousands of crores of rupees. MNCs and Indian companies operate in these markets in capacities similar to FMCG products, through widely spread distribution networks. The company presently markets through a close network of 900+ distributors. Having been categorized as an FMEG (Fast-Moving Electrical Goods) company, the existing sales network is continuously expanding through the appointment of dealers in all the districts of each state. To increase sales volume, the company has launched various lucrative schemes to incentivize distributors, dealers, and retailers throughout the year. The company plans to strengthen its presence in Bihar, Jharkhand, Chhattisgarh, Gujarat, and other parts of Eastern India in the coming years.
Technological Innovation
Driving Innovation Through Technology
The company has also been introducing upgraded technology by replacing its old plant and machinery with the latest integrated plant and equipment in its factories to produce high-quality products on par with the best available market standards. The products conform to ISI as well as ISO specifications. The finest quality raw materials are used in the manufacturing process to ensure the maintenance of high quality without any compromise whatsoever. An overseas supply line ensures the seamless availability of world-class components, enabling the company to maintain warranty replacement commitments towards end users and ensure immaculate performance.
